Overview:
'Bubble Yum' is a redesign/overhaul concept of the famous chewing gum brand. Modernizing a brand "stuck in the 00's" while retaining the fun and retro spirit Bubble Yum is known for.
Audience:
Young-adults (16-24) and parents; United States.
Tools Used:
Illustrator, Photoshop, XD, InDesign, Word, PowerPoint (Market Research).
Accomplishments:
- Research current market trends in chewing gum industry for market analysis & tactics.
-Develop a marketing strategy based around existing corporate identities and industry trends/competition.
- Design logo, package design, in-house deliverables, print ads, and environmental marketing materials for B2B and public usage.
PROBLEM STATEMENT: HOW CAN WE REINVENT THE BUBBLE YUM BRAND TO INCREASE PROFITABILITY AND BRAND RECOGNITION?
