Overview:
'AstroLux Systems' is an energy-tech company focused on reinventing clean energy technologies through solar and desalination efforts. Pumping life into a innovative start-up through an equally unique visual identity.
Audience:
B2B, Investors, Eco-conscious; United States.
Tools Used:
Illustrator, Photoshop, XD, Simvoly (Site-Building Tool).
Accomplishments:
- Created an original brand identity for start-up client 'Astrolux' within a 2-week timeframe.
-Developed a multi-page business home website with e-commerce functionality.
- Designed and implemented logo, website, business cards for both B2B and internal usage. Focused on as Proof-Of-Concept pitches to investors.
PROBLEM STATEMENT: HOW CAN WE INTRODUCE A NEW COMPANY INTO THE RENEWABLE ENERGY MARKET?
This series of logos was developed to visualize multiple concept-logos for the company. Inspired by retrofutures, solar iconography, technology, and most importantly market trends. The client would eventually would settle on a design that balances unique iconography with straightforward-professional presentation.
Company Logo - capturing the sun and waves in a sleek, professional design. As this logo was finalized, I helped the brand form a corporate identity through a website.
Landing Page for 'Astrolux' (top), Mission page (left), e-commerce landing page (right).
Mission page for 'Astrolux'
E-Commerce landing page for 'Astrolux'
Astrolux and I understood that the main clients would be investors at this moment in their start-up; with plans to focus on b2b relationships further in the company's lifespan. I developed a website wireframe in XD with that in mind. For the final site pictured above, I angled towards the environmental narrative, in relation to how a business would interact with or utilize natural resources.
The full site can be visited at Astrolux Systems (https://astrolux.systems/) through client.